A free live training for coaches, consultants, speakers and founders writing a nonfiction book. See how the 7 Elements of Launch turn a book into clients, stages and lasting influence, through real client launches, not theory.
Free. Attend live to get the Launch Readiness Scorecard.
Launch campaigns for
You didn't write a book to sell a few hundred copies and watch your Amazon rank drift back down. You wrote it to grow something: more of the right clients, bigger stages, an idea people repeat back to you.
But most launch advice treats your book like a product and you like a marketer. So the launch becomes a two-week push around publication day. There's a flurry of posts and a few podcasts, then a spike, then quiet.
The authors who build something lasting decide earlier. They know what the book is for before they plan a single post, and every launch decision follows from that.
and the one upstream decision that shapes every launch choice after it.
Purpose, Platform, Publishing, Preorders, Publicity, Pace and Perennial Promotion, each framed as the one call you need to make.
What we chose, why, and what it did for each author's business, from books that became courses, communities and consulting.
filled out live, so you know where your launch is strong, where it's thin, and what to fix first.
Thanks to… Jayme Johnson of Worthy Marketing Group for her communication and connection wisdom.
Jayme Johnson has done so much to help me spread the word… And working with Jayme is not only tremendously helpful, it's a great pleasure.
It's a quick self-scoring PDF covering all 7 Elements. We'll walk through it together on the call, so in a few minutes you'll see where your launch is already strong, where it's thin, and what to fix first. It's only available live.
Founder, Worthy Marketing Group
Jayme has spent more than 20 years inside nonfiction book launches. She was on the founding team of The Marcus Buckingham Company, worked at the literary agency Fletcher & Co., and has led launch campaigns for Brené Brown, Gretchen Rubin, Eric Ries, Keke Palmer and Hal Elrod. The Elements of Launch framework comes from that work.
Co-Facilitator
Kelley is an author marketing coach and ad strategist. She draws on years as Chief of Staff and Executive Assistant to leaders including Esther Perel and Suzy Batiz, turning ambitious ideas into a clear direction people can act on.
One free hour, live on Zoom. Leave with the whole map and your Launch Readiness Scorecard.
