Your follower count isn't your problem.
You're under-leveraged.

A two-hour live training for nonfiction authors to map the platform you already have — and turn it into three named moves you can ship in 90 days.

Taught by Jayme Johnson and Kelley Rose. Jayme has guided launches for Brené Brown, Susan Cain, Gretchen Rubin, Jonathan Fields, and dozens of the world's leading thought leaders. This is the training she wishes existed at the start of every launch she has worked on.

Your book isn't the product. It's the instrument.

Save My Seat — $97 Upgrade to VIP — $297

Your Working Document

Platform Lab Notebook

Notion · 3 sections · filled in live

Part 01

The Inventory

Part 02

The 90-Day Plan

Part 03

The Friction Plan

PART 01

PART 02

PART 03

Why this training, now

Jayme Johnson

Founder & Principal, Worthy Marketing Group

Over the past two decades, Jayme Johnson has guided book launches for some of the most influential nonfiction authors working today — Brené Brown, Susan Cain, Gretchen Rubin, Jonathan Fields, Eric Ries, Keke Palmer, and many others. The Elements of Launch, the framework at the heart of this training, grew directly out of that work.

This is the platform session Jayme runs with private clients in engagements that start at $10,000. It is now available as a live training for the first time.

Kelley Rose

Co-Facilitator

Kelley Rose has spent her career at the intersection of language, meaning, and the architecture of ideas that move people. As a former Chief of Staff and Executive Assistant to Esther Perel and Suzy Batiz, she worked inside two of the most distinctive thought leadership platforms of the past decade — learning, up close, what it takes to build a body of work that compounds. Today she works with nonfiction authors to increase their income and impact, helping them shape not just what they say, but how far it travels.

What you will walk out with

Your Platform Lab Notebook.

A three-part working document, built in Notion, that you will fill in live during the training. Yours to keep, and yours to return to as your launch unfolds.

The Inventory

A clear-eyed look at where your voice already lives, and the warm rooms you have not been counting. Newsletter, yes — but also the network maps, the community access, the partner candidates, the asks already waiting to be made.

The 90-Day Plan

Three named platform moves you will make between June and September, sequenced and scoped. Not "post more." Specific things: named podcasts, named partners, a named community activation — with timing and the type of ask each one requires.

The Friction Plan

Every plan has a point where it stalls. For each move on your 90-Day Plan, you will map exactly where that point is — the resistance attached to it, the story you are likely to tell yourself, and the smallest first action that bypasses the freeze. This is the work most launch trainings leave out, and it is the difference between a plan that lives on your desk and a plan that ships.

Save My Seat — $97

The argument

Most launch advice treats your book like a product and you like a marketer.

So the strategy stays small. The asks stay timid. Six months after launch, the energy collapses — not because the book wasn't good, but because nothing was built around it.

The authors who launch well think differently. They walk in already knowing what the book is going to unlock. They know who in their network can move what, when, and why. They use the launch to compound the business, the practice, the platform — not just to move copies.

That is the move this training is about.

And here is what most authors do not expect: you have far more reach available to you than your follower count suggests. The contact list you have not audited. The Slack groups you are already in. The podcast hosts who would say yes if you asked. The colleagues with newsletters of their own. The conference whose alumni list quietly reaches thousands of people who already know your name.

You are not behind. You are under-leveraged.
Those are two different problems. Only one is fixable in 90 days.

What clients say

Straight from our authors...

Thanks to… Jayme Johnson of Worthy Marketing Group for her communication and connection wisdom.

Brené Brown #1 New York Times Bestselling Author

Jayme Johnson has done so much to help me spread the word… And working with Jayme is not only tremendously helpful, it's a great pleasure.

Gretchen Rubin #1 New York Times Bestselling Author

This would have been a very different book, and a much quieter launch without Kelley.

Eric Harris Author of The Campfire Method

It was really helpful — it was the best investment I made in terms of the marketing part of the book launch.

Courtney Carver Bestselling author of Project 333, Soulful Simplicity

The agenda

The two hour plan.

Where Platform sits inside the seven Elements of Launch — and why it is the one causing the most quiet anxiety among nonfiction authors right now.

The Elements of Launch · This training focuses on Platform

Purpose

Platform

Publishing

Preorders

Publicity

Pace

Perennial

Welcome and the reframe

Where Platform sits inside the seven Elements of Launch, and why it is the one causing the most quiet anxiety among nonfiction authors right now.

Deep teaching on Platform

What leveraged platforms actually do that under-leveraged ones do not — with real authors, real moves, real results.

Friction — the part most trainings skip

The psychological friction that stops good launch plans from being executed. We name the specific patterns — avoidance, perfectionism, the freeze around asking — and give you reframes to move through them. This is the part of the framework most launch trainings leave out entirely.

Your Platform Notebook, live

You complete all three parts — Inventory, 90-Day Plan, and Friction Plan — on your own book, in the room, while it is fresh.

Live Q&A

Bring your specific book, your specific situation. We work through it together while it is still fresh.

Where to go from here

The next move — and the small actions that keep you executing on your plan after the room closes.

Save My Seat — $97

Two hours, live on Zoom. Friday, June 26 · 11 AM Pacific.

Who this is for

Built for nonfiction authors with a real point of view.

You will get the most from this if you are a nonfiction author — entrepreneur, thought leader, coach, consultant, or expert — with a real point of view and a book that is meant to move something in the world.

You might be finishing the manuscript, deep in launch planning, or past launch and wishing you had approached your network differently. All three are the right time for this work.

This training tends to be most useful for authors who feel like their platform is not big enough — because the whole premise is that follower count is the wrong measurement entirely.

What we don't cover

This is a platform training. We don't get into publishing deals, Amazon strategy, publicity, or algorithm tactics. Those are tackled in other trainings.

Pricing & registration

Two ways to join.

Both tiers include the live training and your Platform Lab Notebook. The VIP review is where it pays for itself.

General Admission

The Launch Lab — Platform

^$97

Live attendance at the full two-hour training
Your Platform Notebook (Notion template, all three parts)
14-day replay access

Save My Seat — $97

VIP

The Launch Lab — Platform

^$297

Everything in General Admission, plus two additions designed to take you from a plan on paper to moves shipped.

The Ask Library

Ready-to-send templates for the three moves on your 90-Day Plan — the podcast pitch, the partner outreach, the community activation ask — sourced from real launches that have worked. Yours to keep and adapt.

The VIP Implementation Lab

A live 75-minute working session with Jayme and Kelley on Wednesday, July 8 at 11:00 AM Pacific — twelve days after the workshop. Submit your completed Platform Notebook in advance; we'll work through a selection live, picked for variety so every VIP learns from every example. Open Q&A in the back half. Recorded for any VIP who can't attend live.

If you are within 12 months of your launch window, the VIP is where the training pays for itself.

Everything in General Admission
The Ask Library — templates for podcast, partner, and community asks
The VIP Implementation Lab — live 75-min working session on Wednesday, July 8 at 11 AM Pacific
14-day replay access for both the workshop and the Lab call

Upgrade to VIP — $297

48-hour full refund after purchase, no questions asked. No refunds after the training begins.

Frequently asked

Questions, answered.

Two hours, live on Zoom. Friday, June 26, 2026, from 11:00 AM to 1:00 PM Pacific (2:00 to 4:00 PM Eastern).

Yes. Both tiers include 14-day replay access for the workshop. VIP attendees also receive the recording of the Implementation Lab call on July 8. Replays exist as a safety net for life events, not as a substitute for the live experience — the training works because you fill in your Platform Notebook with us in the room.

The smaller your list feels, the more useful this training tends to be. The whole premise is that follower count is the wrong measurement. We are teaching you to inventory and activate reach you already have but have not mapped.

Yes — though you will get more out of it if you are pre-launch, where there is runway to apply everything from the start. If you have already launched and did not fully leverage your network, the same practices still work post-launch. A book's life is longer than its launch window.

Yes, as long as you have a clear sense of your book's thesis. Working on platform while the manuscript is still in progress is often the smartest order to do it in — you build the audience the book will land in front of, not after the fact.

It is. Neither one is going to map your unique network for you, name the asks attached to it, or coach you through the moments you freeze. This Lab is the strategic architecture that makes their work more effective and your book's life longer.

This framework is built for nonfiction — thought leadership, business books, memoirs with a thesis, expert work, cultural commentary. If you are looking for algorithm tactics or are still working out what your book is about, this is not the right fit.

Yes — full refund within 48 hours of purchase, no questions asked. No refunds after the training begins.

Your follower count isn't your problem.
You're under-leveraged.

One minute inside the Lab.